GUESTCENTRIC | Feature February 2015

February was a very busy month at GuestCentric! We launched a group of new features that will definitely make it even easier to manage and enhance your property online presence. We are also very glad to announce that GuestCentric joined BLLA’s 2015 Advisory Board and that we are at the first edition of Hotel 2.0 in Brazil. And if you are in Lisbon for the weekend, come and visit us at BTL. Enjoy our monthly newsletter.

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New integration with Opera/Fidelio

GuestCentric just launched a new Property Management System (PMS) integration with Opera/Fidelio. All hotels that have the myFidelio service can now integrate with this PMS.

The Opera/Fidelio PMS provides all the tools hoteliers need for doing their day-to-day jobs, such as handling reservations, checking guests in and out, assigning rooms and managing room inventory, accommodating the needs of in-house guests, and handling accounting and billing.

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Visit GuestCentric at BTL 2015

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Since Wednesday, February 25, GuestCentric team is at BTL 2015, in Lisbon. The event is taking place until Sunday, March 1, and we would love to have your visit.

Find us at stand #2D25 and check our new features and meet our team. Feel free to stop by at our stand or make a meeting appointment by sending an email to
marketing@guestcentric.com.

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GuestCentric at the 1st edition of Hotel 2.0 in Brazil

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After several editions held in Europe and in the US, Hotel 2.0 is taking place for the first time in Brazil.

Pedro Colaco, CEO of GuestCentric, is one of the speakers at the event and addresses the most recent digital marketing strategies for hoteliers meet the increasing demand from online travelers.

After Sao Paulo e Brasilia, the next editions will take place in Curitiba on March 3, and in Porto Alegre on March 5. For hoteliers, the event admission is free upon prior registration.

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GuestCentric joins 2015 Advisory Board of BLLA

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We are pleased to announce that Filipe Machaz, VP of Global Business Development of GuestCentric, was appointed for the 2015 Advisory Board of the Boutique and Lifestyle Lodging Association (BLLA).

The BLLA is the first association created to unite and raise awareness of the world’s independent boutique & lifestyles properties, small brands, collections and the suppliers that sustain them.

“GuestCentric has been a valuable member of BLLA over the years and we are pleased to add Filipe to our board”, said Frances Kiradjian, CEO and Founder of BLLA. “Our technology members, like GuestCentric, help us to expand the knowledge-base on hotel digital marketing, combining it with BLLA’s best practices. This will definitely enable our members to empower their brands online and capitalize on new trends that travelers search for”.

Read the full history here.

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Amazing improvements on the Image Link gadget

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At GuestCentric we are always working to offer the best web experience to our customers. We just made a few improvements that will make the Image Link gadget work even better.

• Longer descriptions: with this new feature, now it is possible to use up to 400 characters (spaces included) in the description of an Image Link.

• “Same window” by design: now, when creating an Image Link, it is setup as internal and opening in the same window.

• Translation Tool: when translating pages the Image Link won’t be shown in the tinyMCE editor; now, all the Image Links (along with website links) can be translated in Tools > Translate links.

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New Subscribe/Unsubscribe pages

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GuestCentric just released a feature that will enable hoteliers to have a more personal approach with the guests.

Now, our clients have two new pages available: Subscribe Newsletter and Unsubscribe Newsletter, where they can personalize the Banner and edit the Page introduction, the Sidebar (if applicable) as well as the new features of SEO per page and Personalized Permalink.

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Customize the Permalinks of your website

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his new feature will enable you to personalize even more your property website. Now it is possible to give a different name to a URL, with a new field in website pages: Permalink. It can be found in every page (existing or new) under “Page setting” collapsible panel.

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Optimize your SEO and rank higher on Google

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With this new feature, your SEO website has a powerful tool to rank the highest on search engines like Google.

Now it is possible to define SEO Title, Description and Keywords per each website page and thus being unique. The new configuration can be found in every page under “Page SEO” collapsible panel.

 You want to know more contact to Us!

By GuestCentric

 ©2015 GuestCentric Systems | 104 West 40th Street, Suite 400 New York NY 10018

Tecnología del hotel Tendencias que estan Revolucionando la Industria

HMM 2.0 Published on Agust 06, 2013 by  Hotel Industry Magazine

A medida que las reglas aplicadas al turismo avanzan a un ritmo imparable, a muchos hoteleros les cuesta mantenerse al día con todos los cambios que suceden a su alrededor, cuanto menos prever cuáles pueden ser las tendencias que revolucionen su negocio en los próximos años. Este artículo señala seis aspectos a los que todo hotelero deberá prestar atención de cara al futuro si quiere mantenerse al día:

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1. La nube y el SaaS (Software as a service). El software como servicio ofrecido en la nube, aunque como proceso ha vivido una adaptación tardía al sector turístico, puede generar en un corto plazo de tiempo el 85% de las consultas de los hoteleros sobre adquisición de nuevos recursos de gestión. En primer lugar, porque promete una reducción de los costes al no implicar una instalación física en la organización. En segundo lugar, a los hoteleros les atrae la idea de no tener que preocuparse por resolver problemas relacionados con sistemas y externalizar todo ese trabajo.
2. El entorno mobile. Los smartphones y tablets han cambiado el modo en el que interactuamos con la tecnología. El turismo no es una excepción en esta ámbito. Es más, en algunos casos está liderando el camino. Para grandes cadenas y hoteles independientes, el móvil se ha convertido en un elemento fundamental para mejorar su servicio al cliente.
3. Las redes sociales. El social media ha tenido un impacto crucial en el turismo. TripAdvisor se ha convertido en la principal fuente de información a la hora de reservar un hotel al mismo tiempo que redes como Facebook o Twitter van ganando fuerza en el sector poco a poco.
4. Sistemas personalizados. Los usuarios esperan que su experiencia en su viaje sea cada vez más personalizada y adaptada a sus necesidades. Esto implica una creciente cantidad de datos que recibimos acerca de sus preferencias y gustos. Todos estos nuevos datos deben servir al hotelero para poder ofrecer esa experiencia personalizada.
5. Integración. Los hoteles desarrollan diversas funciones que van más allá del alojamiento, como la organización de eventos o servicios complementarios, tales como spas o campos de golf. Normalmente, cada servicio funcionaba de forma independiente, pero esta política es cosa del pasado. Integrar todos estos sistemas facilitará la gestión global del hotel y le facilitará un entendimiento más completo del cliente y del revenue por huésped que puede obtener.
6. Globalización. En el siglo XXI, los hoteles se ven obligados a adoptar nuevas formas de gestión para sobrevivir en entornos y momentos económicos adversos. En este aspecto, los hoteles –especialmente las grandes cadenas– miran a la internacionalización de sus productos como una salida fundamental de cara al futuro.

Fuente: Hotel Industry Magazine

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Related articles

• Las 6 Tendencias Tecnologicas que estan Revolucionando el Turismo | EspoHotelB2B.es
• Tenologia en las Habitaciones Revoluciona la Industria Hotelera| Vidayestilo.terra.com.mx
• Las 8 Tendencias que revolucionaron el Turismo en Internet| Maestrosdelweb.com
• Aplicaciones para Mobiles y Redes Sociales Revolucionan el Turismo | Tendencias21.net
• | Guestcentric.com/blog
• Google el Gigante que revoluciona el Turismo | PulsoTuristico.com.ar

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1. Marketing de Impulso | MLM  |  HMM 2.0
2. Las OTAS ayudan a la Venta Directa del Hotel | HMM 2.0
3. Google’s Promoted Hotels opens the bidding war | HMM 2.0
4. 8 Cool Marketing Campaigns Using Facebook Places | HMM 2.0
5. ¿Que tan efectiva es su estrategia de Social Media? 21 de Julio del 2011 | HMM 2.0
6. GuestCentric customers awarded 11 innovation and hotel website design awards  | HMM 2.0
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Seo | ¿Como nace el Marketing por Internet?

Posted By Emprendedores Online and repost HMM2.0  | Wednesday, January 30th, 2013 Seo | ¿Como nace el Marketing por Internet?

 

 

 

 

 

Autor: Gean Biffulco

SEO, acrónimo de uso frecuente en el mundo del mercadeo por Internet, se refiere —en inglés— a dos conceptos conexos e inmediatos. A saber, SEO puede significar Search Engine Optimization y designar, entonces, el proceso de publicidad y difusión que posiciona, realza y da notoriedad a un sitio web; SEO también puede significar Search Engine Optimizer y designar, entonces, al profesional o a la empresa que diseña y provee tal servicio.

Aunque el español, al igual que todas las lenguas contemporáneas, ha experimentado un auténtico alud de voces inglesas en el campo de la informática, search engine no ha penetrado, digamos, “con la misma crudeza” de otros términos. El hispanohablante promedio suele referirse a “buscadores” o a “motores de búsqueda” (esta última, una traducción más próxima al original).

En un principio, y durante décadas, search engine fue el nombre genérico de los programas que recuperaban información en una sola computadora; luego, con la aparición de la Internet, search engine pasó a designar, casi exclusivamente, aquellos sitios que ejercían análoga función —recuperación, indexación de datos— ya no en una sola unidad, sino en esa “zona de nadie” o, mejor dicho, en esa “zona de todos” que llamamos la web.

Google, Kayak and Priceline: What does it mean for hotel digital marketing?

Google, Kayak and Priceline: ¿Que significa para el marketing digital hotelero? (Version en Español)

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This 8^th of November, Priceline, the online travel agency, agreed to buy Kayak, the meta-search engine, for $1.8 billion. This deal is expected to close in the first quarter of 2013, but what is the strategy behind it? And how will it reflect on hotels’ approach to digital marketing?

 

Google is fighting for travel search

Many articles have provided opinions on why Priceline is getting Kayak. Most of them, mention mobile and how Kayak has built a great mobile strategy.

Priceline’s acquisition of Kayak has also been labeled as an answer to Google Hotel Finder. Searches for hotels on Google are down a whopping 70% fewer people use Google as their starting point in their searches for hotels. However, Google is a very powerful and popular search engine so Google Hotel Finder could arguably mean some serious competition as it expands and obtains significant market share.

Google trends data on searches for hotels in New York from 2005 to 2012

An interesting article by Max Rayner on tnooz.com shows how Google is pushing organic results in travel below the fold, promoting advertisers and their own content from Hotel Finder.

A significant presence by Google on yet another search sector could mean anti-trust problems for the company. In 2011 the company already encountered problems with its purchase of ATI software and subsequent commission of flight search tools from it. The case against Google was dismissed at the time, but if Google starts dominating the travel search sector it could mean a resurgence of such a problem.

 

Priceline is fighting back

I think that the purchase could be seen as a strategic maneuver to drive Google cost out of their business model and have Priceline and its affiliates dominating travel search.

An often overlooked piece of information is that according to Travel Trends, Priceline is one of Google’s biggest customer’s, having spent $375.2 million in online advertising just in the third quarter of 2012. Priceline may be using Kayak as a way to bypass Google and consequently save up to $1B annually that it spends on Google.

Jeffery H. Boyd, Priceline’s chief executive, commented that Priceline “can be helpful with KAYAK’s plans to build a global online travel brand” especially in the light that Google is “rearranging” its traffic flows towards Google products to the detriment of others. I.e., game on.

If Google can get into legal trouble from anti-trust issues, so can Priceline. It’s obvious that Google has a very colorful past when it comes to anti-trust, which means that people tend to be paying close attention to its market share and related actions, but this doesn’t mean that if Priceline starts controlling a significant portion of the market it can’t get into trouble. After all, besides Kayak it owns several other companies that could be seen as dominating travel search, such as Booking.com.

 

What does it mean for hotel digital marketing?

For hotels and other travel related companies this only further reasserts their need to have a strong multi-channel digital marketing strategy and not rely on one search engine or a dominant OTA like booking.com.

Hotels that have invested a great deal in SEO would be at a serious loss if Google lost importance when it comes to search in the travel sector. And those that depend on Booking.com and other Priceline companies could see themselves in trouble if the companies were to increase their fees due to their dominant position. Booking.com’s past legal troubles, further magnify the issue with this kind of dependence. Earlier this year, Booking.com, along with several others, was sued for allegedly price fixing both in the UK and the US.

As such, it would only make sense that companies in the travel industry need to be able to not being dependent on a single channel and having enough of a digital presence that they are sought out by potential clients no matter on what search engine these are conducting the search.

Your hotel should run a multi-channel digital marketing strategy to avoid being overly reliant on Priceline or Google’s travel strategies:

• Multiple sources for online reservations: Reservations should come from more than one source, so as not to be dependent on just one channel. In addition, you should give priority to direct reservations, i.e. the ones that come from your hotel website.
• Great hotel website: A hotel website will be part of the client’s perception of your hotel. Make sure your website reflects the experience and values of your brand and property, it’s easy to navigate, it prominently displays your pictures and engages visitors to book;
• Ability to run promotions online: In a dynamic marketplace, it is critical to be able to react to changes in demand and run special offers. Make sure your digital marketing software enables you to run promotions on multiple channels like your hotel website, hotel booking engine, mobile or social networks;
• Mobile optimized reservations engine: Hotel searches on mobile are up 411% in 2012 and reservations by mobile devices have been on a steady rise. Your hotel reservations engine needs to be mobile optimized if you want to ride this trend;
• Social media presence: A nice looking Facebook and Google+ page, maybe even a twitter feed, can go a long way in having a social media presence. More importantly it is a strategy to diversify your communication channels to consumers.

 

Conclusion

In the end, it could be anyone’s game. Just because Google is a giant when it comes to online searches doesn’t mean it will be able to dominate travel. Similarly, just because Kayak has a great presence in the US market doesn’t mean it will be able to have enough of an international presence to tackle Google. Who knows, it might even be Hipmunk and Bing travel that end up being the main players.

Will Google take ground away from Priceline and others in the travel sector? Will Priceline expand even further? The most important thing is that hotels and travel suppliers have a diversified strategy that enables them to maximize direct relationships with consumers. Only this way will they be able to control their own destiny, no matter how the verdict falls.

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This entry was posted on Wednesday, December 5th, 2012 at 16:39 and is filed under GuestCentric Blog, Tips for hoteliers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Related articles

• Google, Kayak and Priceline: ¿Que significa para el marketing digital hotelero? | GuestCentric Blog
• What does the Priceline-Kayak deal (and Google lurking in the background) mean for hotel marketing? | Tnooz.com
• Priceline-Kayak deal: Marketing expertise and global footprint at heart of $1.8 billion takeover | Tnooz.com
• Yippee Kayak | Economist.com
• Ready for Takeoff: Betting on the Online Travel Revolution | Beta.fool.com
• Priceline buys Kayak for $1.8 billion | Tnooz.com
• Priceline to buy Kayak for $1.8 billion | Money.cnn.com
• Google could feel ripple from Priceline’s $1.8B Kayak acquisition | Bizjournals.com)
• Priceline.com Acquires Kayak For $1.8 Billion, Will Allow Kayak To Continue To Operate Independently | Techcrunch.com
• Follow The Money: Why Priceline Bought Kayak | Seekingalpha.com

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6. GuestCentric customers awarded 11 innovation and hotel website design awards | HMM 2.0.
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GuestCentric customers awarded 11 innovation and hotel website design awards

Monday, November 5th, 2012

Digital marketing software continues its path to replace hotel website design consulting and custom-development fees

Fairfield, NJ – November 6, 2012. GuestCentric, the leading provider of all-in-one digital marketing software for hotels, announced today that it has been presented with 11 innovation and design awards in the disciplines of hotel website design, mobile website design and video website design for hotels.

GuestCentric and its hotel customers have been awarded four WebAwards, three W3 Awards, three IMA Awards including IMA’s Best In Class Award for Hotel Avenida Palace and one Stevie Award. These  hotel website design and innovation awards were presented by organizations like the Web Marketing Association, the International Academy of the Visual Arts (IAVA), the Interactive Media Council, Inc. (IMC) using panels of international leaders in the creative media discipline.

These awards are yet another proof-point that great cloud software can provide hotels with everything they need for digital marketing success, including award-winning hotel website design that translates into more direct bookings.  All of the award-winning websites were created and deployed in under two weeks using GuestCentric’s very powerful, very sophisticated digital marketing software, in the cloud. Such a short time to deployment was only possible because GuestCentric’s digital marketing software is very sophisticated, but remarkably simple to use.

“We are honored that this year alone we have been presented with over 10 fantastic hotel website design, marketing and innovation awards. All these websites were created under two weeks, using our digital marketing platform, with zero consulting fees or custom development.” Said Joao Trindade, GuestCentric’s Vice President of Marketing. “These great accolades show you how much our cloud software is ahead of the competition and that great cloud software is a real alternative to traditional web design agencies.”

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About GuestCentric

GuestCentric is the innovator of a new category of products for hotels: the all-in-one digital marketing system that helps hotels provide extraordinary service to their online shoppers wherever they may be: the web, mobile and social networks.

Our hotel digital marketing software in the cloud focuses on revenue generation with simplicity and ease-of-use. Our software, combined with the expertise of our award-winning team provides all the killer features needed for hotel digital marketing success: responsive hotel website design, easy-to-use content management, comprehensive SEO, innovative hotel social media and mobile marketing and increased online bookings with a booking engine optimized for smartphones and tablets and seamless integration with online travel agents through sophisticated  channel management.

For additional information, come visit us at WTM London from 5-8 November 2012 at booth #188TT or visit www.guestcentric.com

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About W3 Awards

The W3 Awards honor excellence in creativity on the web, and recognize the creative and marketing experts behind websites, videos and marketing programs. The awards are sanctioned and judged by the International Academy of the Visual Arts (IAVA) an assembly of leading experts consisting of top-tier professionals from celebrated media, interactive, advertising, and marketing firms. IAVA holds a high emphasis on acknowledging and understanding the ever changing nature of both traditional and interactive media.

More info on www.w3award.com

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About WebAwards

The Web Marketing Association is the producer of the WebAward Competition.  Now in its 16th year, the WebAward program is the longest running annual website award competition dedicated to naming the best Web sites in 96 industries while setting the standard of excellence for all website development.

More info on www.webaward.org

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About Interactive Media Awards

The Interactive Media Awards™ recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement.

Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the competition is designed to elevate the standards of excellence on the Internet and offer winners a boost in marketing and exposure. IMC serves as the primary sponsor and governing body of the Interactive Media Awards™, establishes the judging system and provides the judges for the competition.

More info on www.interactivemediaawards.com

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Note: We are looking for business entrepreneurs

Good commissions and incentives. Achieve your economically-financial freedom with us!
Marketing experience, the company trains you. Interested send CV to: Info.hmm2.0@gmail.com

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