Best Social Media Management Tools

Post from Surgo Group | 01 of may of 2015

…………………………

…….

The ability to efficiently, and effectively manage any personal or company social media profiles is something every marketing professional (or individual) struggles with. With the evolution of Social Media, and it’s increasingly complex use cases (both personal and professional) it can be hard to know which Social Media Management Tool to use. This question certainly isn’t new, and knowing which tool is right for your goals can mean the difference between a streamlined, effective and efficient social media presence – and one that keeps you up at night.

The three leading platforms are;

• Hootsuite
• Sprout Social
• Buffer

Check out our comparison chart below for a quick look at which platform will suit you– or download our in depth eGuide for a more comprehensive look!

…………..

…….

Read more at http://surgogroup.com/eguide/3rddfqlm/

GUESTCENTRIC | Feature February 2015

February was a very busy month at GuestCentric! We launched a group of new features that will definitely make it even easier to manage and enhance your property online presence. We are also very glad to announce that GuestCentric joined BLLA’s 2015 Advisory Board and that we are at the first edition of Hotel 2.0 in Brazil. And if you are in Lisbon for the weekend, come and visit us at BTL. Enjoy our monthly newsletter.

.

New integration with Opera/Fidelio

GuestCentric just launched a new Property Management System (PMS) integration with Opera/Fidelio. All hotels that have the myFidelio service can now integrate with this PMS.

The Opera/Fidelio PMS provides all the tools hoteliers need for doing their day-to-day jobs, such as handling reservations, checking guests in and out, assigning rooms and managing room inventory, accommodating the needs of in-house guests, and handling accounting and billing.

____________________________________

Visit GuestCentric at BTL 2015

.

Since Wednesday, February 25, GuestCentric team is at BTL 2015, in Lisbon. The event is taking place until Sunday, March 1, and we would love to have your visit.

Find us at stand #2D25 and check our new features and meet our team. Feel free to stop by at our stand or make a meeting appointment by sending an email to
marketing@guestcentric.com.

____________________________________

GuestCentric at the 1st edition of Hotel 2.0 in Brazil

.

After several editions held in Europe and in the US, Hotel 2.0 is taking place for the first time in Brazil.

Pedro Colaco, CEO of GuestCentric, is one of the speakers at the event and addresses the most recent digital marketing strategies for hoteliers meet the increasing demand from online travelers.

After Sao Paulo e Brasilia, the next editions will take place in Curitiba on March 3, and in Porto Alegre on March 5. For hoteliers, the event admission is free upon prior registration.

_____________________________________

GuestCentric joins 2015 Advisory Board of BLLA

.

We are pleased to announce that Filipe Machaz, VP of Global Business Development of GuestCentric, was appointed for the 2015 Advisory Board of the Boutique and Lifestyle Lodging Association (BLLA).

The BLLA is the first association created to unite and raise awareness of the world’s independent boutique & lifestyles properties, small brands, collections and the suppliers that sustain them.

“GuestCentric has been a valuable member of BLLA over the years and we are pleased to add Filipe to our board”, said Frances Kiradjian, CEO and Founder of BLLA. “Our technology members, like GuestCentric, help us to expand the knowledge-base on hotel digital marketing, combining it with BLLA’s best practices. This will definitely enable our members to empower their brands online and capitalize on new trends that travelers search for”.

Read the full history here.

_____________________________________

Amazing improvements on the Image Link gadget

.

At GuestCentric we are always working to offer the best web experience to our customers. We just made a few improvements that will make the Image Link gadget work even better.

• Longer descriptions: with this new feature, now it is possible to use up to 400 characters (spaces included) in the description of an Image Link.

• “Same window” by design: now, when creating an Image Link, it is setup as internal and opening in the same window.

• Translation Tool: when translating pages the Image Link won’t be shown in the tinyMCE editor; now, all the Image Links (along with website links) can be translated in Tools > Translate links.

_____________________________________

New Subscribe/Unsubscribe pages

.

GuestCentric just released a feature that will enable hoteliers to have a more personal approach with the guests.

Now, our clients have two new pages available: Subscribe Newsletter and Unsubscribe Newsletter, where they can personalize the Banner and edit the Page introduction, the Sidebar (if applicable) as well as the new features of SEO per page and Personalized Permalink.

_____________________________________

Customize the Permalinks of your website

.

his new feature will enable you to personalize even more your property website. Now it is possible to give a different name to a URL, with a new field in website pages: Permalink. It can be found in every page (existing or new) under “Page setting” collapsible panel.

____________________________________

Optimize your SEO and rank higher on Google

.

With this new feature, your SEO website has a powerful tool to rank the highest on search engines like Google.

Now it is possible to define SEO Title, Description and Keywords per each website page and thus being unique. The new configuration can be found in every page under “Page SEO” collapsible panel.

 You want to know more contact to Us!

By GuestCentric

 ©2015 GuestCentric Systems | 104 West 40th Street, Suite 400 New York NY 10018

GuestCentric | Features 2015

.

In the first newsletter of 2015 we are very excited to bring you some news from GuestCentric! And if you are in Madrid for the weekend, we have a special invitation for you. Enjoy our January newsletter.

The 7th most read article on Tnooz in 2014

.

At GuestCentric we love to share our insights about the hospitality industry and help hoteliers grow their business.

That is why we are very happy that the article “Why TripAdvisor has a chance to eat the lunch of Booking.com”, by Pedro Colaco, our CEO, was ranked as one of the top ten most popular articles on Tnooz in 2014!

If you missed it, you can read it here.

.

.

Visit GuestCentric at FITUR 2015

.

Since Thursday, January 28, GuestCentric team is at FITUR Madrid 2015. The event is taking place until Sunday, February 1, and we would love to have your visit.

Find us at stand #8A36 (hall 8) and check our new features and meet our team. Feel free to stop by at our stand or make a meeting appointment by sending an email to info.hmits@gmail.com

.

.

Miami Beach Boutique chain of 15 hotels joins GuestCentric

.

We are very pleased to share with you that the South Beach Group, which boasts a collection of 15 boutique hotels in the heart of Miami Beach, has chosen GuestCentric as their booking engine provider for all their properties.

“It took only seven days since our first contact with GuestCentric to having the complete system up and running, integrated with Siteminder and generating direct bookings at one of our properties. Once it was running, we were convinced GuestCentric was the right solution for us”, said Lauren Koston, Online Image and E-Commerce Director of the South Beach Group.

Read the full history here.

.

.

Set new User Roles on GuestCentric platform

.

Our customers “make a wish” and we make it real! This new feature is the result of your requests.

Now it’s possible to create Users Roles and restrict access of users on certain areas of GuestCentric platform. The Users Roles can be set on from Administration menu, in the Setup area. There you will find the five default Users Roles created:

▪ Administrator

▪ Reservations

▪ Revenue user

▪ Social Media

▪ Website User

All roles can be edited and changed, except the Administration role that has access to all areas of GuestCentric platform.

.

By GuestCentric

 ©2015 GuestCentric Systems | 104 West 40th Street, Suite 400 New York NY 10018

2014, MISIÓN CUMPLIDA!!!

. 

– AGRADECIMIENTOS –

.

.

– Agradecemos de la manera mas sincera, a todos aquellos que hacen posible que HMM 2.0 sea una plataforma de libre información en las redes sociales…

.

       Este reconocimiento es para todos aquellos miembros, colaboradores y por supuesto… para todos aquellos que nos visitaron en 2014, haciendo posible que nuestro trabajo obtenga mayor difucion… Pero una pregunta cobra sentido «REALMENTE», y la debemos responder con nuestras estadísticas… «?»

.

SI «REALMENTE» estamos felices de que 2014, haya sido un año de crear fundamentos claves para el crecimiento y la difucion de HMM 2.0. Pero la tarea para 2015 es aun mayor, y la asumimos como un compromiso con responsabilidad. Solo nos resta decir que continuaremos sirviendo-le a nuestra comunidad del Marketing y el Management Turístico Iberoamericano, mientras ustedes «TODOS», nos permitan seguir creyendo en que se puede hacer mas, por mejorar la competitividad y calidad de las empresas del sector hospitalidad en nuestros países y toda la comunidad de habla hispana…

.

.

Gracias por creer en nosotros… Y 

TOP 5 B2B Marketing trends for 2015

---

.

.

Like many of you, I’ve been reading all the marketing trends for B2B professionals this year and I summarized the list to provide you with the ones I think are the most relevant and which will without a doubt be a part of my 2015 B2B marketing plan.

1. Deep segmentation and buyer persona development

In B2B, the formula “one size fits all” simply does not apply. It’s time we all dig deeper into customizing and personalizing strategies for the maybe small, yet potentially profitable niches of our offerings. Getting some valuable marketing touch points with these individuals will undoubtedly help push them through the buying process and sales funnel.

2. Data cleanliness, accuracy and mining

People around my office constantly hear me say that without good, clean data, no marketer can actually be truly strategic. We need to hire CRM Managers,

data miners and experts to manage the data could prove to be a highly beneficial investment. These experts typically have the skills as well to build valuable Business Intelligence (BI) reports and track Key Performance Indicators (KPIs). If you work for a small organization with a limited budget, you might need to handle this yourself and create processes to help the sales teams keep the data clean!

3. Marketing automation

In 2014 (and prior to 2014), many of us B2B marketers have begun implementing or at least talking about marketing automation. It’s time for all of us to put our money where our mouths are (wink!)! It hasn’t been easy to integrate a full lead nurturing strategy into a single system and really take advantage of what automation systems offer (not to mention getting the sales teams on board!). According to the Annuitas Group, “businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.” We have no choice but to capitalize on these tools if we want to stay ahead of the competition!

4. Content marketing

I go back and forth on this one as I read more and more reports on “content is king” and “content is NOT king”. Whether it is king or not really doesn’t matter in my opinion. You simply can’t have a proper B2B strategic marketing plan without any content marketing in 2015. Content marketing supports all other marketing initiatives and sales goals cross-functionally by creating demand, nurturing leads, following up with customers, driving traffic and proving that your organization has trusted advisors to help your (current and potential) customers.

What I think will differ in 2015 is that B2B marketers will put more emphasis on quality rather than quantity and really focus on providing content that is unique and relevant. They won’t focus solely on grammar but rather prepare compelling content for extremely targeted segments (going back to point 1).

5. Internal communications

Some people might laugh at this or might sneer claiming that internal communications isn’t their job. Well, in 2015, it is. Your company’s employees are your first point of contact to the outside world and are empowered through social media. As B2B marketers, you are going to be responsible for making sure all content is shared throughout the company to support traffic and market awareness. Simple. This year, try to fit in some lunch and learn sessions for your teams, teach them how to use social media to benefit them and the company. I started this last year and it has greatly impacted my KPIs. I know it will impact yours as well.

BONUS: LinkedIn Sales Navigator

I don’t think that most B2B marketers will be spending their time focusing on social media in 2015 as many of us have a strategy planned out and are currently in “maintenance mode”. However, I do think many of you will be diving deep into LinkedIn and finding out there is a lot more available there than you though there was. After all these years in B2B marketing and technology marketing, I have only recently become acquainted with LinkedIn Sales Navigator tools. What a shame! I recently went through a presentation from LinkedIn and was completely blown away by the possibilities. LinkedIn Sales Navigator puts a certain percentage of demand generation right into the hands of the sales team. (So you can tell them to quit whining about the lack of leads! They can make a difference, too!). I recommend you all take the time to look into this tool.

I hope that you all have a wonderful start to the year and that you have found this information useful as you prepare your 2014 marketing plans!

.

HAPPY NEW YEAR!

.

Sonia Dorais

B2B Marketing | Communications | Content Marketing | Digital Strategy | Demand Generation

---