Inicio > Business Strategies, Estrategia, Marketing, Revenue, Ventas/Sales > Are Sales and Marketing Chatting Enough? [CHART]

Are Sales and Marketing Chatting Enough? [CHART]

by Egan Cheung on July 15, 2012 in Sales & Marketing Alignment


On the left hand side of this chart, you can easily see the pain experienced by the 92% of companies who responded to Forrester’s survey as being less than tightly aligned.  Compare that with the joy experienced by those respondents to Aberdeen’s survey who report being tightly aligned and experiencing a 32% annual revenue growth as compared to 7% for the poorly aligned.

Social tools within the enterprise are about more than just keeping up with your colleagues. They’re about producing things more effectively with the team that you know, and connecting in unexpected ways with experts that you never knew you needed.  Collaboration between Sales and Marketing has never been accomplished simply by agreeing on lead criteria and definitions.  It requires interacting with each other on a regular basis as though you were standing at a water cooler – even if you are not in the same office, or country for that matter.

We believe that this way of doing business is not just the latest trend – it will become the way most businesses operate.  Are you using social tools at your company?  Tell us your stories!

Read post on It`s all About Revenue 



Descarga Artículos como este ingresando al widgets “HMM 2.0 Box Download.” 




Otros Artículos 
  1. ¿Como obtener una ventaja en ventas? | HMM 2.0
  2. 7 Pasos para crear una exitosa estrategia en Social Media | HMM 2.0
  3. Estrategia de comunicación social en Facebook | HMM 2.0
  4. Hospitality Sales and Marketing [Paperback] |
  1. Aún no hay comentarios.
  1. No trackbacks yet.


Por favor, inicia sesión con uno de estos métodos para publicar tu comentario:

Logo de

Estás comentando usando tu cuenta de Cerrar sesión /  Cambiar )

Google+ photo

Estás comentando usando tu cuenta de Google+. Cerrar sesión /  Cambiar )

Imagen de Twitter

Estás comentando usando tu cuenta de Twitter. Cerrar sesión /  Cambiar )

Foto de Facebook

Estás comentando usando tu cuenta de Facebook. Cerrar sesión /  Cambiar )


Conectando a %s